About | Knockout Punch

The story of Knockout Punch began in 2017

The journey of Knockout Punch began back in 2017 with an innovative energy shot that taught the founder a valuable lesson about crafting the perfect energy drink formula. While developing that product, the knockoutpunch.com domain name was secured, knowing it would play a crucial role in our future.

The true inspiration for Knockout Punch came during our founder’s personal transformation journey, where he lost 70 pounds over a 2-year period, through dedication to fitness and nutrition. During this time, he found himself testing countless energy drinks to fuel his workouts and long workdays. However, none delivered the clean, effective energy he was seeking – too many artificial ingredients, unpleasant tastes, and unwanted side effects.

Our Powerhouse Proprietary Formula

This experience ignited a vision: create an energy drink that works in harmony with your body, using natural ingredients to deliver sustained energy without compromises.

Partnering with Dr. Diane Kozwich and DrinkLabs, we developed our Powerhouse Proprietary Formula – a scientifically crafted blend of natural caffeine from green tea leaves, essential B vitamins, amino acids, nootropics, and adaptogens. Each ingredient was chosen with purpose, creating a synergy that not only energizes your body but also supports mental clarity.

Knockout Punch isn’t just another energy drink. It’s the culmination of years of research, development, and personal experience. Our mission is to deliver sustained energy that transforms how you live, fueling your body and calming your mind the way nature intended.

Company Vision & Pillars

Quality

We use premium, natural ingredients to deliver the best possible product. No cutting corners, ever.

Harmony

We’re not just about energy - we fuel the body and calm the mind. It’s about total performance.

Transparency

We’re open about our ingredients and processes. What you see is what you get.

Innovation

We’re always pushing the boundaries of what an energy drink can be.

Empowerment

We believe in helping people unlock their full potential, in and out of the gym.

Community

We’re building a tribe of Rockin’ Rebels who support and inspire each other.

Sustainability

We care about our impact on the planet and strive to make responsible choices.

Authenticity

We stay true to our roots and our vision, no matter how big we grow.

Resilience

We believe in getting back up no matter how many tines life knocks us down.

Improve

We’re always looking for ways to get better - in our product, our business, and ourselves.

Meet Tony

The heart and soul of Knockout Punch, Tony Pandozzi embodies the true spirit of entrepreneurial grit – a Massachusetts native who’s shown an uncanny ability to spot market opportunities and turn them into reality. Living with ADHD, Tony has turned what many would see as a challenge into his superpower, using his endless energy and creative thinking to innovate and push boundaries in everything he does. A firm believer in the Japanese principle of Kaizen (continuous improvement), Tony never stops refining and enhancing his products and business approaches. He remains deeply connected to his roots, bringing his street smarts, authenticity, and passionate drive to create products that genuinely improve people’s lives. His dream for Knockout Punch is to give the world the great-taste, no-crash energy drink they deserve.

Meet Diane

Diane Kozwich, PhD, is a biochemist, researcher, and experienced startup advisor. Tasked with helping Tony to dial in the perfect formula for his new energy drink, she used her background (and massive brain) to blend first impressions with sharp science. Without Diane, Knockout Punch would still be a fun idea and not the clean and delicious body fuel it is today.